Destination Marketing Organizations use a plethora of media to communicate with potential visitors, including advertisements and product placement in entertainment media. This experimental study compares the impact of playing Far Cry 5, a video game set in Montana, U.S., with printed materials and...
Author(s) : Dubois, L. E.; Griffin, T.; Gibbs, C.; Guttentag, D.
Publisher : Routledge, Abingdon, UK
Journal article : Current Issues in Tourism 2021 Vol.24 No.4 pp.554-566 ref.many